Green Certification Can Help Your Hospitality Property
- Gain a competitive marketing advantage
- Reduce operating costs and increase efficiency (energy, water, waste management)
- Increase traffic and room nights
- Increase revenues, room rates, and prices
- Increase brand equity and guest loyalty
- Be recognized by travelers, consumers as an environmentally responsible property
- Win government contracts for conferences by meeting EPA's Green Meetings standards
- Have the credibility of independent, third party verification of your property's "green"-ness
Consumers Pay More for Green Hospitality CertificationSM!
- 43 million consumers and travelers prefer to do business with companies that share their concerns for the environment. (Travel Industry Association of America Study)
- 43 million consumers and travelers are willing to pay 8.5% more for environmentally responsible travel services (Travel Industry Association of America Study)
- 40% of corporate clients now request environmentally sensitive hospitality services(Marriott International TM)
- 62% of consumers would be likely to choose a restaurant based on its eco-friendliness (National Restaurant Association Survey)
Save Money with Green Hospitality CertificationSM
- Cost of certification may be more than paid for in lower operating costs and increased revenues.
- The Accor SofitelTM Philadelphia hotel spent $49,000 on environmentally-friendly laundry upgrades. In one year, this project saved over $120,000 in energy and water costs!
- The Holiday InnTM Harborview, Halifax, Nova Scotia achieved annual savings of $65,000 for energy conservation practices and over $30,000 annually for garbage and laundry eco-friendly practices. (Audubon International News Feed, 2008)
- Up to 78% savings in energy costs, with a two year payback, achieved by the Philadelphia SheratonTM Rittenhouse, by installing energy efficient lighting. (Building Design & Construction, November 2006)
Benefits of Green Hospitality CertificationSM Status
- Certificates to display proudly at your front desk and lobby area.
- Listing on the Green Hospitality CertificationSM website of green properties, with a link to your website.
- Cards and signs for guest rooms, restaurant, and lobby explaining your property’s efforts to be environmentally responsible, and asking guests to help.
- Licensing to use the Green Hospitality CertificationSM logo/seal on your website, printed, and other marketing materials.
- Listing on major, global travel and hospitality websites as a green property.
- Marketing by Green Hospitality CertificationSM at national and regional hospitality industry trade shows and conferences, and in industry newsletters and articles.
- Recommendations for green upgrades with payback times in our certification report.
Ride the green wave of the Hospitality Industry –
Certify your property now with Green Hospitality CertificationSM!
We now offer consulting assistance in achieving the
Maryland Green Travel , Virginia Green, and
the National Restaurant Associations's Greener Restaurant Certifications!
The “green movement” has now become a tidal wave, requiring that businesses minimize their impacts on the environment. As media, governments, and the public focus attention on corporate environmental awareness and responsibility, a new generation of environmentally-conscious consumers is demanding green products and services from the Hospitality Industry: hotels, motels, resorts, inns, lodges, bed & breakfasts, restaurants, casinos, country clubs, campgrounds, and recreational and entertainment destinations.
In this economy, there has never been a more important time to go green to lower operating costs (energy, water, waste), and to increase prices, traffic, and revenues for greater profitability.
green hospitality
certificationSM
Greening the Hospitality Industry
